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TravelHyatt Brand Explorer: Earn free nights by staying at more brands

Hyatt Brand Explorer: Earn free nights by staying at more brands

The Hyatt Brand Explorer promotion lets World of Hyatt members unlock free nights by staying with different Hyatt brands. Specifically, you can earn a Category 1-4 free night award every time you stay on a qualifying rate at five unique Hyatt brands. Since there are currently 30 eligible brands, you can earn up to six free nights through Hyatt Brand Explorer.

All World of Hyatt members can participate in the Hyatt Brand Explorer promotion. So, let’s look at what you should know about this promotion.

World of Hyatt Brand Explorer overview

The primary goal of the Hyatt Brand Explorer program is to incentivize World of Hyatt members to try out different brands in the Hyatt portfolio.


All World of Hyatt members can enjoy this benefit — you don’t need Hyatt elite status or a specific credit card. There’s no additional registration required or published end date. The promotion runs over your account’s lifetime, so you can take your time to visit different brands and earn free night awards.

Qualifying stays, including eligible paid stays and World of Hyatt redemptions, count toward the Brand Explorer promotion if the property participates in World of Hyatt during the stay. Guests only need to stay one night at each brand, and there’s no minimum spending requirement. However, stays booked through third parties like Expedia don’t count toward Hyatt Brand Explorer.

Related: The 23 best Hyatt hotels in the world

Hyatt hotel brands

With the addition of multiple all-inclusive brands, Mr & Mrs Smith and Hyatt Studios, you’ll find the following 30 different eligible Hyatt brands for the Brand Explorer perk:

  • Alila (for participating properties)
  • Alua Hotels & Resorts
  • Andaz
  • Breathless Resorts & Spas
  • Caption by Hyatt
  • Destination by Hyatt (includes both participating Destination by Hyatt hotels and participating Destination by Hyatt residences)
  • Dream Hotels
  • Dreams Resorts & Spas
  • Grand Hyatt
  • Hyatt
  • Hyatt Centric
  • Hyatt House
  • Hyatt Place
  • Hyatt Regency
  • Hyatt Studios
  • Hyatt Vacation Club
  • Hyatt Vivid Hotels & Resorts
  • Hyatt Zilara
  • Hyatt Ziva
  • Impression by Secrets
  • JdV by Hyatt
  • Miraval
  • Mr & Mrs Smith (for participating properties)
  • Park Hyatt
  • Secrets Resorts & Spas
  • Sunscape Resorts & Spas
  • The Unbound Collection by Hyatt
  • Thompson Hotels
  • UrCove by Hyatt (for participating properties)
  • Zoetry Wellness & Spa Resorts

Since 30 Hyatt brands currently count toward the Brand Explorer promotion, you can earn up to six free nights that you can redeem at Category 1-4 Hyatt properties.

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Related: The best Hyatt beach hotels in the US

Tracking your Brand Explorer progress

Tracking your progress with the Hyatt Brand Explorer program is straightforward. To view the number of brands you have stayed at, log into your World of Hyatt account online and click “Brand Explorer” on the left navigation bar under the “My account” section.


Once you do so, you’ll see your Brand Explorer progress. You’ll see how many awards you’ve earned and how many more unique brands you need to try before you earn a new award. The brands you’ve tried are colored in and denoted with a check mark.


You can also see this information on the World of Hyatt app.

Related: The best Category 1 Hyatt properties

Redeeming Hyatt Brand Explorer free nights

Once you have stayed at five different Hyatt brands, you will automatically receive a Category 1-4 free night certificate. Upon earning the certificate, you will receive an email confirmation, and the certificate will appear under the “Awards” tab in your World of Hyatt account. Brand Explorer Category 1-4 certificates are valid for one year, by which you must have completed your stay (not just booked your stay).

To redeem your certificate for a one-night stay, search for a hotel with the “Use Points” option selected. As Category 1-4 free night certificates are exclusively valid for Category 1, 2, 3 and 4 properties, you’ll need to search for properties that meet this criterion. Once you have selected a hotel, you’ll see “free night” if you can use a free night certificate.


You can also use your free night certificate to cover one night of a longer stay that you book using Hyatt’s Pay My Way feature.


When possible, try to redeem Category 1-4 certificates when nightly rates are over $300 at Category 4 properties. Hyatt waives destination and resort fees when you redeem points or free night certificates at most hotels. Also, if you’re a World of Hyatt Globalist member, parking is comped when you redeem points or free night certificates.

Related: These are the best Hyatt Category 4 hotels, according to Globalists

Bottom line

The Hyatt Brand Explorer promotion gives you a free night award for every five different World of Hyatt brands you try. You can potentially earn up to six free nights through this program. Unlike any other hotel loyalty program, this perk rewards guests with free nights for staying at various hotel brands, making it a unique and valuable benefit.


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