Keyword research is vital. It’s a necessary tactic for creating a robust content material strategy, targeting pay per click advertising campaigns and improving search engine optimization.

For a few years, Google provided what was undoubtedly essentially the most used free instrument for conducting analysis on standard and not so popular keyword phrases with helpful data relating to popularity, competition and suggested variations of phrases.

The tool was actually an AdWords offering that effectively helped people do better AdWords planning, but it certainly worked for all manner of research.

Recently Google decided to more tightly integrate the tool with AdWords and rebranded it as AdWords Planner. In addition to requiring users to log in to an AdWords account to access the tool a great deal of useful analysis functionality has been stripped away.

Whereas I found that it was sufficient for most basic research it no longer serves that need very well.

Below are 25 alternatives to Google keyword tool that I suggest business owners and marketers consider adding to their resource and research routines.

1. Übersuggest (Free) Provides you with a wide range of keyword suggestions, including the top 10 and those that begin with each letter of the alphabet.

2. WordStream (Free) Provides the latest and most relevant long-tail suggestions for your keyword/s from a database of over a trillion entries.

3. SEO Book Keyword Tool (Free) offers daily search volumes for Google, Yahoo! and MSN and links to AdWords’s price estimates tools, vertical databases and other keyword tools.

4. Wordpot (Free) tells you how popular your keyword is and how often it is searched based on their 60 million-keyword (and growing) bank.

5. Keywordtool Dominator (Free & Paid) provides results from Google, eBay, Bing, Amazon and Google Products.

6. Keyword Discovery (Free & Paid) gives you up to 50 free searches. Premium service starts at $69.95 per month and provides in-depth keyword analysis. Suggestions are collected from top search engines.

7. SEMrush (Paid) Provides you information about your competitors’ organic and paid keywords. Prices start at $69.95 per month, or $79.95 for one month.

8. Moz Keyword Analysis tool (Paid) gives you the top 10 websites ranking for your keyword/s which are then assigned a “difficulty” score based on the pages that rank for that word. Prices start at $99 per month with the Moz premium membership.

9. Raven Tools Research Central (Paid) Raven Tool’s Research Central is a one-stop source of detailed information for your keyword/s from Moz, Majestic SEO and OpenCalais. Comes with the Raven Tools’ premium membership, which starts at $99 per month.

10. Advanced Web Ranking (Paid) collects data from multiple sources including Google AdWords, Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker, Yahoo API Related Keyword Search. Prices start at $199 for Lifetime license.

11. Keyword Spy (Paid) lets you research your competitors’ organic, paid search and affiliate keywords. Prices start at $89.95 per month.

12. Wordtracker (Paid) helps you track high-performing keywords which are gathered from customers who are ready to buy. Prices start at $69 per month.

13. Keyword Eye (Free & Paid) allows you to analyze on site content, monitor competitors, and simplifies keyword research. Pro version is available for £9.99 per month.

14. Long Tail Pro (Paid) helps you find long-tail keywords and domains through five or more “seed” keywords. Lifetime license costs $97, while additional optional features are available for $17 per month.

15. SpyFu (Paid) is a competitor analysis tool just like SemRush, it Provides you information about your competitors.

16. Keyword Snatcher (Paid) collects data from multiple sources. It also provides niche ideas. Lifetime license costs $47.

17. Fresh key (Paid) is a niche idea generator. It provides Amazon Keyword Phrase Data for Niche Sales and it can also be used for commercial keyword research. Lifetime license costs $20.

18. Market Samurai (Paid) gets most of its data from the Google keyword planner.

19. HitTail (Paid) also helps you find long-tail keywords long tail searches that users have used to find your site in real time. It requires access to your Google Analytics account.

20. Ispionage (Paid) is a also a competitor analysis tool. Price starts at $59 per month.

21. Ginzametrics (Paid) is a competitor analysis tool just like Semrush and Ispoinage. Price starts at $1000 per month.

22.  Ninja Search Combination Tool : With this great tool you can develop a giant list of different search queries. Then each query is linked to a Google query. It is great for developing strategies on the fly.

23.  KeywordSpy: This is another commercial option with a free front end. With this tool you can search for not only word variations, but also similar words, and spelling mistakes. It is designed mostly for PPC, but can still be useful for just getting your lists starte

24. KGen: KGen is a bit unique in that it is a browser plugin that analyzes the keywords found on a page. It may not be a substitute for Google keyword tool, but it is a great place to start when needing to understand which keywords need targeting.